The criteria of packaging acceptance, particularly consumer acceptance, is often seen as being purely subjective. However, consumer acceptance, as for the packaged product, is a reference for the French Environment Code and in the official European texts. The French Packaging Council considers that the packaging performance criteria of “consumer acceptance” may be put into objective terms via a functional analysis, in distinguishing the ‘shopper acceptance phase’ and the ‘consumer acceptance phase’. Download : Acceptance English version / Version anglaise
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