1- Can you tell us a bit about your role and PPW’s activities?
As Director of Paris Packaging Week, I’m responsible for the development and smooth running of the event, both for the packaging suppliers who exhibit there and for the clients from the brands and design agencies.
Paris Packaging Week focuses on innovation in primary and secondary packaging. It comprises four separate events:
– ADF for aerosols and dispensing systems,
– PCD for beauty products
– PLD for premium beverages,
– Packaging Première for luxury products.
For the January 2025 edition, we are expecting a record 850 exhibitors and around 13,000 visitors from all over the world.
My role is precisely to make the show relevant and captivating for the packaging players in these markets. The aim is to offer participants a vision of the future of packaging. With my team, we organise conferences on innovation, design and all the issues surrounding eco-design.
We also highlight the best achievements of our community through the Innovation Awards. We are also forging partnerships with major players in the sector, such as the CNE.
2- What will be the highlights of the PPW 2025 Paris on January 28th and 29th?
This year’s show will feature a number of new features.
First of all, the show will be moving to a new hall, considerably larger than the previous years. Hall 1 at Paris Expo Porte de Versailles will welcome more than 200 new exhibitors, significantly enhancing the range of products and services on offer to buyers, packaging engineers and other decision-makers.
The show’s expansion also gives us the opportunity to create new areas.
In the PCD section, we’re launching an area dedicated to Full Service for beauty products – encompassing packaging, formulation, etc.
A Discovery Zone will host around twenty start-ups and small innovative companies.
In the ADF section, we are adding a networking area: the ‘Beer Bar’, which will complement the Champagne Bar and the Cocktail Bar.
At the heart of the show, visitors will discover the Innovation Awards winners’ gallery, highlighting the year’s most outstanding innovations.
For design and marketing professionals, this year sees the inauguration of the Pentawards Festival, a zone dedicated to design and run by the Pentawards, the world’s leading packaging design competition. The festival will feature a design agency village, a gallery of the 100 best packaging designs of the past year, and a high-level conference.
Finally, our conference rooms will host talks by leading experts from renowned brands such as Diageo, Microsoft, Laboratoires Expanscience, AmorePacific, Huda Beauty, Carrefour, Yves Rocher and many others.
Together, they represent a unique opportunity to bring together the packaging community, encourage meetings, sourcing and learning… while offering a real vision of the future of brand packaging.
3- The Emballé 5.0-2025 competition, organised by the CNE, will take place at your Paris Packaging Week show – can you tell us why you are supporting the competition by hosting the ceremony on January 29th?
This mission, to offer a vision of the future, also involves the people – the talents – who will shape the future of the packaging sector.
With this in mind, we have entered into discussions with the CNE to host the 15th Emballé 5.0 ceremony at the show. We hope that this initiative will raise the profile of the competition and the students taking part. They will also have the opportunity to visit the show, meet suppliers from all over the world and discover the latest innovations.
We are delighted and very proud to welcome these young talents to Paris Packaging Week, and to allow the whole community to discover their ideas and creations.
See you on January 29th!
