The CNE had already tackled the waste issue in 2011 and a document written on the basis of these works is available on our website. The question is therefore: can we do better? Can we do more? Certainly yes, even if packaging does not actually “cause” waste, it can most likely help consumers and the whole production line upstream to reduce some losses that are behind it. With the shift in consumption patterns, possibilities carried by new technologies should enable progress in this field.