The CNE (French Packaging Council), partner of the EMBALLAGE 2012 trade show recounts the highlights of the event

The CNE (French Packaging Council), partner of the EMBALLAGE 2012 trade show recounts the highlights of the event

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This year, the partnership with Comexposium – at the instigation of Michel FONTAINE, President of the CNE, and Bruno SIRI, Delegate General of the CNE – has made it possible to take stock on eco-design thanks to the organization of the first international roundtable on the subject, with the participation of AMERIPEN (USA), EUROPEN (Europe), INCPEN (UK) and the CNE.
Eco-design, an international issue…
The cooperation of associations at the European and international levels contributes to the advancement for the greater good and the environment, especially through the sharing of best practices. Michel FONTAINE has recounted the last 20 years of continual progress made by French and European companies.
Joan Pierce, Executive Director at AMERIPEN, and Virginia Janssens, Managing Director at EUROPEN, gave an overview of the European and North American legislations. On both continents, the economic stakeholders have been engaged for a long time on these issues, and especially in the prevention by reduction at the source.
Jane BICKERSTAFFE, Director of INCPEN, presented how a well-designed packaging contributes positively to environmental, economic and social sustainability. Thanks to innovative messages, INCPEN proves that packaging is a catalyst in the struggle against wasting and product loss.
Incidentally, during the dedicated conference, Dominique VIEL of the MINEFICE, reminded that in France food wasting represents up to 119 kg per person and per year, 20 kg of which are avoidable. The FAO specifies that up to 50% of the food production is wasted, lost or thrown away between the field and the plate.
The CNE then reviewed the potential or existing best practices to prevent any waste during all the stages of the product life-cycle (production/distribution/use)[1].
The testimonies of Jean-Paul DUQUET (Global Eco-design Packaging Manager) on the steps taken by the Group Bel (individually-portioned products, resealable packaging or divisible products for future consumption) and Luc COPPENS of SEALPAC (who reinvented the container while respecting prevention by reduction at the source concerns) have shown that the right amount of consumption is also part of the solution.
Finally, the CNE’s General Delegate wished to put into perspective during a third roundtable the know-how developed by companies through eco-design and the communication strategies implemented by companies to inform the user/consumer on the efforts they made to obtain the best packaging.
He presented the six key points[2] for a successful eco-design of a packaged product, explained certain environmental allegations and proposed the CNE’s recommendations[3] to make them honest and solid.
Nicole SALDUCCI, Regulatory Affairs and Scientific Communication Manager at Procter & Gamble, demonstrated the importance of:

–  The interprofessional approach in eco-design of the laundry products stakeholders,
–  R&D, especially in the composition of concentrated laundry detergents,
–  The engagement of the consumers to the optimization of the product/packaging pairing (- 4,200 tons of packaging at the European level) through information and advocacy.


Stéphane MARTIN, Managing Director of the Autorité de Régulation Professionnelle de la Publicité (ARPP is the French advertising self-regulatory organization), shared its experience on the ethics of the manufacturers, who have a duty to integrate veracity, loyalty, proportionality and clarity criteria in the field on sustainable allegations, especially environmental ones. The ARPP wanted to highlight the economic stakeholders’ sense of responsibility in terms of advertising self-discipline.


CNE and Prodimarques also built another roundtable : “Packaging as a great tool for innovation and differentiation”. Three brands and an international expert, Lars Wallentin, delivered their testimonies.
Beyond their technical and logistic functions, packaging is an important lever to enhance brands image regarding competitive universe.
Three cases study have been shown demonstrating brands innovation by packaging:

  • Beghin Say with its Doypack, launched in 2006 bring a breakthrough by responding to consumers’ expectations (Transparency, Hygiene, Security and Innovation)
  • Ricard with its new bottle which never changed since its creation in 1932! This new bottle enhance the brand visibility and its founder, Paul Ricard. And the recipe doesn’t change!
  • Apericube, thanks to its unique technological know-how, invented a innovative packaging which give a new manner to eat cheese and new moments of consumption (aperitive moment).

You can watch the international roundtable on Emballage TV:




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