{"id":5145,"date":"2017-09-12T14:55:23","date_gmt":"2017-09-12T13:55:23","guid":{"rendered":"http:\/\/www.conseil-emballage.org\/?p=5145"},"modified":"2018-04-16T08:28:37","modified_gmt":"2018-04-16T08:28:37","slug":"interview-with-carine-guerbet-strategic-marketing-manager-at-neopost-shipping","status":"publish","type":"post","link":"https:\/\/conseil-emballage.org\/en\/interview-with-carine-guerbet-strategic-marketing-manager-at-neopost-shipping\/","title":{"rendered":"Interview with Carine Guerbet – Strategic Marketing Manager at NEOPOST SHIPPING"},"content":{"rendered":"

\"\"<\/a>Could you tell us a quick word about your position at <\/strong>Neopost Shipping and the company’s activities? <\/strong><\/h4>\n

Neopost Shipping helps retail professionals offer their clients the best possible delivery experience while streamlining supply chain flow management.<\/p>\n

Our solutions help manage package flows from custom packaging to delivery using automated deposit systems, including package preparation and tracking.<\/p>\n

As Strategic Marketing Manager, my job is to create, manage and adapt our offer using studies and market analyses of the different markets on which Neopost Shipping is positioned.\u00a0<\/strong><\/p>\n

Neopost Shipping took part in the CNE’s ”\u00a0Packaging and evolving consumer trends and distribution channels” Working Group; could you give us your point of view on the matter? <\/strong><\/h4>\n
    \n
  • \u00a0<\/strong>E-commerce is becoming a prominent channel in product distribution, could you tell us about the idea of a “custom-made package” (your CVP-500 machine)?<\/strong><\/b><\/li>\n<\/ul>\n

    \u00a0<\/strong>CVP-500 is an automated system which creates a custom-made package in real time for e-commerce orders of various sizes, whatever the number of products involved. Each package is cut out of cardboard sheets depending on the dimensions provided by a 3D scanner; the goods are automatically wrapped. CVP-500 also handles package weighing and labelling. And all of this in only a few seconds.<\/p>\n

      \n
    • \u00a0<\/strong>What do you take away from the collective intelligence method used to produce the final document, involving stakeholders from different fields?<\/strong><\/b><\/li>\n<\/ul>\n

      It seems like a very interesting approach in that every participant brings a different expertise and various application fields. The final document contains examples and best practices originating from assorted industries.<\/p>\n

        \n
      • \u00a0<\/strong>As Strategic Marketing Manager, what are the strengths and weaknesses of the CNE’s Working Groups? (attendance, debates, reports, allotted speaking time, etc.)<\/strong><\/b><\/li>\n<\/ul>\n

        The format based on three or four meetings is adequate and allows for an overview of the topics at hand and thorough discussion.<\/p>\n

        It could be relevant to broaden the geographical scope of the Working Group’s studies and analyses to include other European markets and trends (such as the United Kingdom and Germany on e-commerce, for example).<\/p>\n

          \n
        • \u00a0<\/strong>You have contributed a lot of information to this Working Group. The CNE launches three new Working Groups every year, would you be willing to expand your partnership with us? <\/strong><\/b><\/li>\n<\/ul>\n

          \u00a0<\/strong>Absolutely. I would be delighted to contribute to the CNE’s future work.<\/p>\n

            \n
          • \u00a0<\/strong>As a Neopost Shipping representative, can you tell us which issues are viewed as priorities by your group and could be investigated in CNE Working Groups or other formats (morning briefing, etc.)?<\/strong><\/b><\/li>\n<\/ul>\n

            \u00a0<\/strong>Retail is increasingly moving towards omnichannel distribution. Given this trend, it seems relevant to study the issue of an optimal packaging format compatible with all of these channels.<\/p>\n

            Another important issue to discuss would be best practices and new ideas to reduce packaging’s carbon footprint.<\/p>\n

            And finally, packaging customisation also sounds like an interesting idea.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Could you tell us a quick word about your position at Neopost Shipping and the company’s activities?
            \nNeopost Shipping helps […]<\/p>\n","protected":false},"author":3,"featured_media":5131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,10],"tags":[],"class_list":["post-5145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-news","entry","has-media"],"yoast_head":"\nInterview with Carine Guerbet - Strategic Marketing Manager at NEOPOST SHIPPING - CONSEIL NATIONAL DE L'EMBALLAGE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conseil-emballage.org\/en\/interview-with-carine-guerbet-strategic-marketing-manager-at-neopost-shipping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Carine Guerbet - Strategic Marketing Manager at NEOPOST SHIPPING - CONSEIL NATIONAL DE L'EMBALLAGE\" \/>\n<meta property=\"og:description\" content=\"Could you tell us a quick word about your position at Neopost Shipping and the company’s activities? 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