{"id":27775,"date":"2025-05-27T13:38:39","date_gmt":"2025-05-27T13:38:39","guid":{"rendered":"https:\/\/conseil-emballage.org\/?p=27775"},"modified":"2025-05-27T13:49:18","modified_gmt":"2025-05-27T13:49:18","slug":"interview-with-ulrick-parfum-purchasing-and-product-marketing-director-raja-group","status":"publish","type":"post","link":"https:\/\/conseil-emballage.org\/en\/interview-with-ulrick-parfum-purchasing-and-product-marketing-director-raja-group\/","title":{"rendered":"Interview with Ulrick PARFUM &#8211; Purchasing and Product Marketing Director, RAJA Group"},"content":{"rendered":"<h3><strong><img decoding=\"async\" class=\"wp-image-27727 alignright\" src=\"https:\/\/conseil-emballage.org\/wp-content\/uploads\/2025\/05\/Ulrick-PARFUM-RAJA-Site-216x300.jpg\" alt=\"\" width=\"163\" height=\"227\" srcset=\"https:\/\/conseil-emballage.org\/wp-content\/uploads\/2025\/05\/Ulrick-PARFUM-RAJA-Site-216x300.jpg 216w, https:\/\/conseil-emballage.org\/wp-content\/uploads\/2025\/05\/Ulrick-PARFUM-RAJA-Site-736x1024.jpg 736w, https:\/\/conseil-emballage.org\/wp-content\/uploads\/2025\/05\/Ulrick-PARFUM-RAJA-Site-768x1068.jpg 768w, https:\/\/conseil-emballage.org\/wp-content\/uploads\/2025\/05\/Ulrick-PARFUM-RAJA-Site.jpg 790w\" sizes=\"(max-width: 163px) 100vw, 163px\" \/>1- Can you tell us a little about your job and RAJA&#8217;s activities?<\/strong><\/h3>\n<p>The Raja Group is the European leader in the distribution of packaging, supplies, and equipment for businesses.<br \/>\nOur five main product categories are:<\/p>\n<ul>\n<li>Packaging Supplies and machines<\/li>\n<li>Office Supplies and Furniture<\/li>\n<li>Handling, Storage, Workshop Equipment, and Personal Protective Equipment<\/li>\n<li>Hygiene, Cleaning, and Environmental Management<\/li>\n<li>Retail Supplies and Store Fittings<\/li>\n<\/ul>\n<p>We offer a catalog of 400,000 products to more than 2 million customers across Europe, spanning all business sectors\u2014from e-commerce and industry to logistics, luxury goods, healthcare, and large-scale retail.<br \/>\nWe operate in 19 countries through 27 subsidiaries and achieved a turnover of \u20ac1.7 billion in 2024.<\/p>\n<p>Our sales model is omnichannel: websites, printed catalogs, field sales teams, telephone sales, and retail stores.<br \/>\nThe number one objective shared daily by our 5,000 employees is to ensure the highest and most consistent level of satisfaction for our professional customers.<\/p>\n<p>I joined the Raja Group in 2006 and currently lead the European Central Purchasing and Product Marketing Department.<br \/>\nOur missions include:<\/p>\n<ul>\n<li>Sourcing, qualifying, and selecting the best manufacturers, while optimizing Group purchasing conditions<\/li>\n<li>Continuously developing and enhancing our Group product offering<\/li>\n<li>Ensuring outstanding product and service quality for our customers<\/li>\n<li>Actively contributing to the Group\u2019s commercial growth in close synergy with the Marketing and Sales Departments<\/li>\n<\/ul>\n<h3><strong>2- RAJA joined the CNE this year as a member of its 6th sector (Other companies and associations): could you explain why RAJA supports the CNE and its actions?<\/strong><\/h3>\n<p>Joining the CNE has many benefits for us:<\/p>\n<p>&#8211; Improving our access to information, particularly in anticipation of new environmental standards, regulatory changes, etc.<\/p>\n<p>&#8211; Collaborating with other industry experts and adding to our catalog of best practices.<\/p>\n<p>&#8211; Capture more innovations (products, materials, services, etc.), particularly in terms of CSR.<\/p>\n<p>&#8211; Meet new manufacturers and stakeholders<\/p>\n<p>&#8211; Interact with the CNE and participate in its various projects and publications<\/p>\n<h3><strong>3- What are the main challenges you face in the packaging distribution sector, particularly with regard to customer needs?<\/strong><\/h3>\n<p>Customer needs are numerous and constantly evolving; the main expectations we have to meet are as follows:<\/p>\n<p>&#8211; Offer packaging that meets demanding and proven eco-responsible criteria<\/p>\n<p>&#8211; Recommend packaging adapted to each sector of activity and each need (reduction of empty space in packages or on pallets; productivity gains; personalized printing, etc.).<\/p>\n<p>&#8211; Innovate to enable our customers to further improve their packaging processes, brand image and CSR ambitions&#8230;<\/p>\n<p>&#8211; Maintain impeccable product and service quality and continue to satisfy our customers.<\/p>\n<p>&#8211; Continue to work hand in hand with our partner-suppliers, throughout Europe, a requirement made all the more necessary by the current economic and geopolitical upheavals and uncertainties.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1- Can you tell us a little about your job and RAJA&#8217;s activities?<br \/>\nThe Raja Group is the European leader in [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":27727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,10],"tags":[],"class_list":["post-27775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-en","category-news","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interview with Ulrick PARFUM - Purchasing and Product Marketing Director, RAJA Group - CONSEIL NATIONAL DE L&#039;EMBALLAGE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conseil-emballage.org\/en\/interview-with-ulrick-parfum-purchasing-and-product-marketing-director-raja-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Ulrick PARFUM - Purchasing and Product Marketing Director, RAJA Group - CONSEIL NATIONAL DE L&#039;EMBALLAGE\" \/>\n<meta property=\"og:description\" content=\"1- Can you tell us a little about your job and RAJA&#8217;s activities? 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